The sexy Tom Hiddleston reprised his villain role in the latest Jaguar F-Type coupe commercial titled,’The Art of Villainy.’ A continuation from the #GoodToBeBad ad campaign that aired during the Super Bowl.

In the opening scene, we hear a voiceover reciting Shakespeare’s Richard II, Act 2, Scene 1:

This royal throne of kings, this sceptred isle, 
This earth of majesty, this seat of Mars, 
This other Eden, demi-paradise, 
This fortress built by Nature for herself 
Against infection and the hand of war

Hiddleston begins, “They say Brits play the best villains, but what makes a great villain?”:

‘Firstly, you need to sound distinct. To speak with an eloquence that lets everyone know who’s in charge. A villain should have style. A suit should always be bespoke, razor-sharp like your wit. It’s important that a villain has the means to stay one step ahead. World domination starts with an attention to detail. Take this tiny switch for example, it changes everything.’

Now brace yourselves, Hiddleston continues the Richard II, Act 2, Scene 1 speech, that was cut short in the opening scene:

This happy breed of men, this little world,
This precious stone set in the silver sea,
Against the envy of less happier lands,
This blessed plot, this earth, this realm, this England.

It’s all mine!

The man can read me the phone book and I would be enthralled. 🙂

Check out the commercial below:

http://www.youtube.com/watch?v=ZFqaFu2maDg

Sound Like A Villain:

http://www.youtube.com/watch?v=P4wbLi98RmE

Drive Like A Villain:

http://www.youtube.com/watch?v=IkiNwaUgUDI

Dress Like A Villain:

http://www.youtube.com/watch?v=Ezo9ppmc2dg

Plan Like A Villain:

http://www.youtube.com/watch?v=anmcimIpS1g